Here at Chinwag we’ve been running the Digital Pulse survey since March 2008 in association with Gabriele Skelton. It’s a monthly “confidence index” that gauges how confident or otherwise folk in the new media sector are feeling about the digital biz and their place in it.
Our Quarterly Analysis goes deeper, and offers an in-depth analysis of trends and developments in the digital industry based on three months’ figures. It’s also a useful guide to those looking to get into the industry as well as those already on the inside.
We’ve been beavering away, tallying up the score sheets and crunching the numbers to see exactly how digital’s doing in the second quarter of 2008. Questions range from rating your confidence in current and future market conditions, to how you feel about the job opportunities for you out there.
On the whole, the results threw up some interesting anomalies. Overall sentiment dropped 2.5 points (or 2% from April to June 2008). Confidence levels in current market conditions this quarter sit at 120.9 points with confidence in predicted market conditions slightly higher with 126.1 points.
Confidence at the end of the second quarter was lower than the end of the first – reflecting the impact of broader economic woes on the sector. June’s figures, however, were up 1.4% from levels in May this year. Over the next few months we’ll know if this is a blip or we can attribute this to a recovery in the industry as a whole.
One survey question that returned negative responses was salary satisfaction levels; the figure dropped 2.3 points over the three month period. Still, this was an improvement over April and May when salary sentiment dropped to below 89 points – due, in part, to the rising cost of living rather than a distinct crisis in the digital sector. As the price of fuel, food, energy and lending has shot up wages no longer stretch as they once did.
The Quarterly Analysis replete with charts, graphs and all manner of statistical nuggets can be found here.
As long as online is a way for companies to boost their customer base and attract advertisers while keeping overheads low, digital will always have a unique selling point. However, with belt-tightening across the board in both media and client-side, the possibility of cuts in digital budgets or staffing cannot be entirely ruled out, especially in less profitable sectors like online publishing.
If you or your colleagues fancy taking the Digital Pulse survey, it couldn’t be easier. And the more people that fill it in, the more accurate it becomes!
It’s just six questions, and only take a minute to do. Plus for every survey completed we donate 25p to the WWF (World Wildlife Fund).