Digital Pulse May, feeling confident?
In case you’ve missed the barrage of emails, Facebook messages and Twitter messages, Digital Pulse is a monthly confidence index for the digital industry. If you’re reading this blog, the chances are that’s you. It’s been running for a couple of month’s now and has already produced some insight into how the digital industry is faring under the weight of bad news stories about the economy.
The results for April have just been published and these will be followed up with a full report in July, when the analysis is completed on the full quarter’s results. Early indications show the digital industry is holding up pretty well, with a 2.5% drop in the index between March and April. The next few months will be telling. Will new media provide respite for companies looking to cut costs and make efficiencies, or will the digital economy catch a cold?
The full analysis of March’s Digital Pulse shows a sector in rude health, but with concerns emerging over the next six months. Chinwag’s editor, Deirdre Molloy, has whittled through the full analysis of Digital Pulse March 2008 and written up a handy summary, if you’re pushed for time.
Most importantly, we’d like your opinion. How confident are you feeling? Help create a picture of how the industry is faring by filling in this very short survey - 25 seconds, honest - and for each completed survey we’ll donate 25p to WWF.
