By Harry Fowler - Group Digital Recruiter for AMV Group

I was recently at the D&AD new blood creative talent show. Finding myself on the Great debate panel it was interesting that a couple of us there to talk were coming to the same conclusion. Education seems to be stifling creativity although not on purpose I hasten to add. There were lecturers in the discussion and they had their say - too much testing, ‘how do I get a first?’, lack of vocational time for students and so on. There were comments from the panel, why do we always see the same old book structure, why are things safe, where is the creativity going?

Later I had a look round and I saw some interesting work and I did speak to a few people who I’ve already followed up with so let’s see what comes out of it, with a bit of luck, some sweat and possibly some tears we’ll have some shit hot creative teams delivering great work across mutiple platforms. But the gap between university and comercially aware employees remains around 2 years.

What’s stopping us having our very own HyperIsland where we can develop our own talent and be the bridge between Uni and real life.

 And a big congratulations to the D&AD for putting the show on at Earls Court.