Position Overview
Working as part of the Central Online Marketing Team plan and co-ordinate pan-European digital marketing campaigns to support SEGA’s territories and portfolio of triple A titles.


KEY RESPONSIBILITIES:

• Manage the delivery of online display adverts from briefing to scheduling, asset collation and trafficking through to analytics

• Co-ordinate the production of digital buzz and traffic driving assets: virals, mini games, widgets selling in concepts and maximising their value through SEGA’s territories

• In conjunction with the Community Team and Web Editor develop email marketing initiatives to support title marketing campaigns

• Drive database recruitment by securing exclusive sign up incentives from studios and SEGA’s Product Development department

• Brief and manage pan-European video and viral asset seeding campaigns. Liaise with SEGA’s territories to secure buy-in and support budget; ensure paid activity is integrated with natural seeding plans

• Assist on the development of SEGA West social media strategy working with the Community Team to ensure initiatives are supported through paid media activity 

• Collate online media and viral results for analysis / report production

• Paid search ad copy production, keyword research and campaign optimisation

• Agency and community team co-ordination

• Assist the Retail Marketing Managers with 3rd party opportunities

• Regular liaison with SEGA of America to extend activity state side, secure addition funding and synchronise campaign activity.

KNOWLEDGE, SKILLS AND EXPERIENCE:

• Understanding of the online creative production and delivery process
• Experience of working with ad servers – Flash Talking, Eye Blaster etc
• Basic knowledge and experience of web 2.0 / social media
• Campaign co-ordination / management experience  
• Basic understanding of SEO and PPC  
• Ability to deliver against multiple deadlines in a fast paced environment
• Technically minded, online savvy
• Proven relationship building skills and agency management  
• Superior oral and written communication skills
• High degree of initiative  
• Excellent organisation and time management skills
• IT literate, proficiency in Microsoft Word, Excel and Powerpoint. Basic understanding of Photoshop or similar design package
• Traditional marketing/business qualifications and experience advantageous
• Pan-European / entertainment industry experience desirable but not essential
• Interest in video games

Successful applicants are expected to provide examples of previous work and a short presentation, subject TBC.