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Recruitment Copywriting

Copywriting For Effective Online Recruitment

This intense full-day workshop shows delegates how to write effective online copy for their recruitment campaigns. We examine all the key issues influencing online recruitment from the applicants’ perspective, and explore and practise the proven techniques for producing effective copy. We show how competitive advantage in online recruitment can be gained and maintained through the written word.

Who Should Attend

If you are responsible for creating online job descriptions or recruitment advertisements you will benefit from attending this course, especially suitable for executives from media owners, recruitment consultancies, and client companies.

Course Content

Delegates attending the course will:

  • Understand how active job seekers and passive browsers view - and filter - online content
  • Learn proven techniques for producing attention-grabbing copy
  • Learn how to filter out unsuitable applicants through better use of language and the terminology used
  • Analyse real-life recruitment ads to learn vital Do’s and Don’ts
  • Formulate a proven house-style for future campaigns
  • See how controlled creativity will maximise the appeal of online job ads
  • Learn proven methods for generating creative ideas
  • Practise all of these new techniques using actual job descriptions
  • Be able to maximise the effectiveness of corporate websites as recruitment tools

Post-Event Support

Each delegate will receive a comprehensive course manual that provides delegates with a constant source reference source for the skills and techniques studied during the workshop.

Every delegate also receives e-mail support four weeks after the course – encouraging and helping you to apply your newly acquired knowledge in a practical, hands-on environment.

Booking Information

This full-day course costs £595 + VAT per delegate which includes:

  • full-day training from industry experts
  • refreshments and lunch
  • comprehensive course manual
  • four weeks of email support

Book Now

Reserve Your Place Now. Places are limited to 12 delegates to ensure all questions can be thoroughly covered and a great learning experience. Small is beautiful!

Bring A Colleague And Save 20%

It's more fun to attend with your colleagues, plus there's the added benefit of someone else to write down useful information. Even better, we'll discount the cost of the second ticket by 20%, if they're booked at the same time.

Course Timetable

9.00am – 9.30amIntroductions , objectives, and plan for the day
9.30am – 10.00am Attracting applicants:
  • Active job seekers v. passive browsers
  • Key terms and eye-catchers
  • How online differs from print
  • Brief exercise
10.00am – 10.30am Preparation:
  • Defining the objectives & requirements
  • Sourcing and organising your information
  • Brief exercise
10.30am – 10.45amCoffee
10.45am – 12.30pm Creating the Ad:
  • Essential elements to include
  • Defining the sequence, order, and emphasis
  • Headlines, Attention-Grabbers and Index Words
  • Practical Exercise
  • The Dynamic Introduction
  • Presenting the Role and Opportunity
  • Brief exercise
12.30pm – 1.30pmLunch
1.30pm – 2.30pm Creative use of language – how words affects response:
  • Introducing positivity and purpose
  • The importance of vocabulary
  • Learn how to be concise and compelling
  • Key Do’s and Don’ts
  • What to do when you’re stuck in a rut, or short of ideas!
2.30pm – 3.00pm Facts, Figures and Numbers:
  • Positive presentation of facts and features
  • Using numbers for maximum impact
  • Salary options and formats
3.00pm – 4.00pmExercise – online copywriting
3.30pm – 3.45pmTea
4.00pm – 4.15pmEvaluation, summary, course closes

Questions?

If you have any questions about the course, contact us for more details or to reseve a place. Don't forget to peruse our other courses.